You definitely want your company to grow, don’t you? Well, marketing about your product is a must, but marketing in the right way is more important. Promoting your product or brand through efficient marketing is the key to attract customers. People will come to know about the kind of services or products you sell only when you strike the right chord with them. For start-ups and small businesses, marketing is allocated tighter budgets than their bigger counterparts. That means that you can’t afford to do big mistakes again and again, losing money every time. If you are a part of a marketing team or planning it for your own company, here are some common mistakes that you should know how to avoid while planning and executing your marketing skills:
1. Taking Social Media Marketing Lightly
Social media marketing or marketing through social platforms like Facebook and Twitter is not just about creating and sending messages about your brand or product. A tweet maybe limited in words but each and every word counts in creating an impact on the viewer’s mind. So, you have to be very careful in selecting an experienced marketing person in your team or hire help by outsourcing it to social media managing groups like mediagroupperformance. Only with the correct efforts in the right direction can you bag rewards in terms of increased traffic to your website or social media marketing campaign.
2. Underestimating Competitors
Nothing teaches you more than competition in the field of marketing. Until and unless you are dealing with a very unique and out of the world product (which is next to impossible), you are sure to face tough competition in your field of business. Plan your marketing strategy in such a way that your product or service stands out of the league. But remember, your competitors will also be planning with the same goals. So, try to research about their weak points and your stronger ones. Then, maintain quality in your marketing plan and make your online presence strong and definite.
3. Improper Planning
You should have well defined goals as bench marks before investing your precious money in marketing. Firstly try to understand the importance of specificity in relation to the type of audience you are targeting. If you address your ads before everybody, there is high probability of your advertising being wasted in terms of time and money. Take time out to collect and utilize data about types of purchases, demographic information, location etc so that you can reach your clients faster.
4. Putting Over-Promotional Content
You cannot go overboard in advertising yourself. Clients nowadays immediately come to know if someone is nagging again and again and trying to be a desperate seller. They will navigate away from such pages rather than falling for your product. Always test your promotional content that you plan to use as your latest advertisement. You can share the content with every division in your company and get their feedback. You can also think of showing to your patron clients to sharpen existing ideas and improve on potential wrongs. Check whether they get attracted by your promotion or are being let down by ‘over-pinging’.
5. Marketing For A Mass Audience
If you shoot arrows blindfold, you are sure to miss the mark. Instead keeping a target in front of us helps us to focus our strengths in the most accurate direction. Try not to market your brand in a huge pool of people. That often lands you in failure. Not everybody is looking for what you are selling. Instead, concentrate on gathering clients who want exactly what you are offering. Potential clients will react and show interest immediately if their requirements are being met. Research and efficient data will help you to ‘target’ your clients.
6. Results Are Not Being Studied
Any kind of marketing plan is useless until it is not evaluated periodically for the results it is giving. If you haven’t, make a plan for analysing the results of your marketing strategy too. It can be an increase in number of visitors to your website or an increase in the number of purchases being done. Ensure that you and your team objectively study the results after every 15 days or a month. This helps in finding the loopholes and reasons for failure. You can then revise your plan to steer ahead of your competitors in the market.
If you are about to make a new marketing plan for your product, brand or service, make sure to rise above these mistakes and measure your results regularly. Take steps to overcome any shortcomings and watch your company grow!