Since the internet is becoming more difficult and complicated to navigate, more and more online reputation consultant services are there to help in a variety of situations. If a business starts to find themselves in need of help in regards to monitoring or repairing an online presence, relying on the services of the professionals is likely to be highly beneficial. However, if you are looking at putting the reputation of your business into outside hands, you really want to make certain you take the necessary steps to hire the services of a responsible and skilled management service.
Here are some of the basic steps that might be involved in hiring the services of a reputable online reputation management agency:
Establish the level of expertise
A first area that needs to be investigated is the level of experience a company has been able to build up in online reputation management. You really want to make certain you are using the services of a company that has already built a reputation for offering a high quality service over a good number of years. It can benefit if you are able to establish the types of jobs and responsibilities the company has undertaken previously, including the general nature of the project. You might wish to establish that the consultants have a broad level of knowledge in relation to both the social media platforms and working with straight SEO, which will be highly beneficial if you are looking for a more varied and flexible service. Also, it will help if you are able to establish the number of clients that the company is currently working with, and whether they have the staff available to dedicate to working on your company’s online reputation.
Getting positive proof of earlier performance
In an initial interview you might wish to ask for referrals or recommendations that you are able to the source direct from present or prior clients. It isn’t always enough to read the online testimonials since in certain situations these can be easily fabricated. If you are able to have a short discussion with a previous or current customer this can give the ability to discuss the service provided and the areas where the customer might have been pleased or dissatisfied.
You might also wish to do a general search of the online reputation consultant using the search engines to see how their reputation stands up. If they aren’t able to maintain a high quality reputation for promoting their own service, then they aren’t likely to be able to offer a satisfactory service for your own needs.
Obtaining a projected proposal
Prior to hiring the services of the online reputation company you might wish to request an in-depth proposal on what steps might be taken to help with repairing or managing the reputation of your online business presence. You also want an indication of the length of time that it might take to achieve the ideal results, while an estimate of the cost will also be highly desirable, which might very from a flat fee to an hourly rate for the ongoing work that is provided.
Richard Chapman works for a reputation management agency and is highly skilled at providing an in-depth audit of a company’s online reputation and gives guidance on the best strategies for repairing any negative aspects.